Identifying Key Performance Indicators is a real challenge today due to the volatile market conditions. A paradigm shift towards a dynamic- quick turn-around time based - competitive environment doesn't leave much scope for mistakes as it can dent an organizations credibility beyond repair.

Traditionally, organizations have defined their Key Performance Indicators to monitor information to their advantage by processing information from historical data. But times have changed and organizations are grappling to identify KPIs which can keep up with the rapid changes and also the other aspect of dealing with information which is outside of their boundaries such as data from customers, partners as well as vendors.